Female Travel Statistics (Updated January 2022)
What are the latest female travel statistics, including early data on the impact of the Covid 19 pandemic? Women make up a huge percentage of the travelers out there and are a powerful decision-making force. This is only going to increase in the years to come. That said, covid has certainly put a dent in travel. We will continue to watch the trends going forward. Check out the latest statistics to see the latest female travel trends.
Spending Power and Travel Spending:
Why Should We Care About Female Travel Statistics?
The number of women who control consumer spending is staggering. In 2010, they controlled $12 trillion globally and in 2019 this jumped up to a whopping $31.8 trillion globally. Additionally, the vast majority of consumer purchases are made by women and that includes travel. What does this mean for businesses? It means you should pay attention to two very important customer groups: Women AND The Affluent Traveler!
Women Make the Majority of Travel Decisions
Women are the gatekeepers of travel. They make up 80% of all travel decisions and book tours & activities 67% of the time. The TrekkSoft company has found that women account for 69% of webpage visits when booking a hotel website. The combination of women’s spending power and the fact that women make the majority of travel decisions make women a powerful demographic that cannot be ignored.
Female Business Travel Trends
Before and During Covid 19
Business travel statistics show that women make up almost 40% of business travelers. A different study of female business travelers, done during Covid, shows that they do feel nervous about business trips during the pandemic and worry about becoming infected with Covid 19 while traveling. This is aligned with the fact that data show women are less likely to travel during the pandemic.
Women and Post Pandemic Travel
The Covid-19 pandemic has slowed down many industries, and travel is a prime example. This survey is a clear demonstration that women are rethinking travel. Women’s travel behavior changed on every question.
Female Travel Trends:
Who do women travel with? Friends, family members or a partner? At what age do they travel?
Women love to travel with their female friends. There were fewer data available on women traveling with family, but so much data on the girlfriend getaway. Basically, women love them and it represents $200 million in spending per year.
Solo Female Travel:
How Many Women are Traveling Solo?
Solo Female Travel:
What ages of women are Traveling Solo?
Women taking a solo trip spans across the generations but is heavily skewed to women over 50. Younger Generations often lack the money or have family obligations that prevent them from being able to travel as much as women who are empty nesters and beyond. You will find women traveling 100% on their own or sometimes taking group tours so they more easily can meet people along the way.
Growth in Solo Female Travel
The solo female travel space is undeniably growing. The data are sparse, but there are some articles online that speculate that the solo travel market will be the first to recover out of the pandemic. Regardless, in years prior to Covid-19, female travel showed solid growth.
Solo Travel and Social Media
Social Media is an important part of female solo travel. Women use social media to keep in touch with their loved ones while traveling. And beyond that, social media is an excellent resource to get inspiration of where to go and what to do. Plus, women connect with like-minded travelers on social media and can meet up at home or far away.
Sources: Skift, Facebook.com
Female Solo Travel:
Where do women travel solo and why?
International travel is high on the list of female solo travelers. The destinations vary and span the globe. Europe is often high on the list and Japan was at the top. Women appreciate the feeling of independence they get from solo travel and report feeling energized by it afterward.
Female Travel and Safety
Safety concerns should be at the forefront of any traveler’s mind, and women especially can be targeted on the road. Women do consider safety around travel, and the considerations vary based on if they are preparing for, or actually traveling.
Why do women travel?
When looking at the type of travel women do, not surprisingly, it varies. An overarching theme though is that experiences are important. They may be cultural, or adventure travel in nature, but women are looking for a trip that is an experience. Further, women look to travel for inspiration and find that the experience makes them strong.
These recent women’s travel trends and statistics make it clear that women are a force in the travel industry. They have a huge amount of purchasing power and are decision-makers when it comes to travel. They love to travel with girlfriends, partners, and solo. Women are slightly more worried about travel during the pandemic and we will need to wait and see how this evolves.